Project Description


This award will commend an inspirational apprentice or employee who has helped to shape and contribute to the success of a business or organisation.

It will recognise an individual that have made outstanding progress in their career to date and shows great potential for the future.

The Judges will be looking for someone who has made a real difference to a business.  It may be someone who has overcome barriers, they are an example to others, or demonstrate outstanding commitment, drive and enthusiasm that in turn has contributed to improved business performance and reputation over the last 12 months.

Category criteria

  • Evidence of commitment to ongoing professional development

  • Exemplary commitment to the workplace and contribution made to the company in the last 12 months

  • ‘Value added’ the attributes and skills that the person or team has brought to your business

  • Examples of ‘going above and beyond’ the job description duties e.g. Has increased productivity, raised the company profile, overcome adversity, exceeded expectations, are a positive role model, an excellent ambassador

  • Social value of the business or organisation e.g. Apprenticeships (created/sustained),  supporting young people into work, use of local suppliers, use of local skills/labour, bringing other businesses into the supply chain, community engagement/involvement

Danielle Flynn was last year’s winner of this award – why not take a moment to read what she had to say about what winning meant to her.

“I am absolutely thrilled to have won my category, ‘Apprentice of The Year’ at the Knowsley Business Awards 2018. It really was a great feeling to get recognised for my efforts and was an extra exciting night for Jaguar Land Rover as the new Evoque was launched to the world!

The morning after the awards, I was asked to speak on television for Granada reports and BBC Radio Merseyside – wow! Luckily, my confidence has built massively throughout my apprenticeship making me slightly less nervous (thankfully!). Engineering opens so many pathways for life and it is important for me to inform children how the role is not only the ‘mechanic boy’ stereotype they may imagine. To see disinterested faces change to keen willing ones during presentation and activities is truly satisfying. Coming from a working class background, I firmly believe that empowerment through education is the ultimate route out of social immobility; speaking to local students who were previously unaware of non-university route into higher education has been extremely rewarding as many of them were keen to pursue an apprenticeship over other further education. I have reached out to students through dragons den schemes, and engineering workshops at local exhibitions around Liverpool.

I have also had many opportunities to speak publicly for which I am extremely grateful. For example, I was asked to give a speech to the women of Dagenham and Halewood for the 50 year anniversary of them walking out, striking for equal pay. Additionally, I had the privilege of being a guest speaker for the Knowsley ‘Women in Business’ networking event thanks to Knowsley Chamber.

I feel so passionately about standing up for women in such male dominated careers and hope to make a change going forward. These last few weeks have been so rewarding for me, and I feel so overwhelmed and thankful for all the support I have received.

Finally, remember…. “Shoot for the moon. Even if you miss, you’ll land amongst the stars.” – Norman Vincent Peale.”

Danielle Flynn, Jaguar Land Rover
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